San Diego’s Government Watchdog

On June 3, 2008 Carl DeMaio was elected to the San Diego City Council to represent District 5. DeMaio made history as a non-incumbent taking a Council seat by the widest margin in a primary—winning 66% of the vote.

Prior to winning his seat on the City Council, DeMaio was best known in San Diego as the City Hall Watchdog. He helped uncover the city’s financial and ethical problems. After years of prodding city leaders to enact reforms, a frustrated DeMaio decided to run for City Council.

DeMaio’s pledge to the voters was simple: Clean Up City Hall. His platform includes balancing the budget, reforming the pension system, fixing crumbling infrastructure, and restoring ethics and accountability to every level of city government.

Refusing to shed his watchdog roots, DeMaio pledges “to continue to serve as the eyes and ears of the taxpayers on the City Council.”

A Businessman with a Passion for Public Service

Outside of his work as a local government watchdog, DeMaio was a businessman who founded two multi-million dollar companies by the age of 30. In 2000, he founded the Performance Institute, a non-partisan, private think tank dedicated to reforming government through the principles of performance, transparency, competition and accountability. DeMaio built the organization into the largest government reform think tank in the nation and the leading authority on performance-based management in government, law enforcement, non-profits and schools.

In 2003, DeMaio founded the American Strategic Management Institute (ASMI), which provides training and education in corporate financial and performance management. DeMaio sold both companies to Thompson Publishing Group in late 2007 so he could focus his efforts on turning the City of San Diego around.

A Community Leader Making a Difference

Carl DeMaio is an active member of the community helping with numerous non-profit organizations in San Diego. He serves as Chairman of San Diego Citizens for Accountable Government—helping sponsor ballot initiatives and voter education efforts each election.

DeMaio also serves on the Board of Directors of the SAFENOWProject— a non-profit dedicated to creating, promoting and advocating for community-based strategies and resources to eliminate child sexual abuse. DeMaio also is active in raising money for a number of charitable causes, including Rotary, Mama’s Kitchen, and the Susan G. Komen Breast Cancer Foundation.

DeMaio has put constituent service as a top priority in his Council office and is working to improve the quality of neighborhoods in his District, which include Rancho Bernardo, Carmel Mountain Ranch, Sabre Springs, Mira Mesa, Scripps Ranch, San Pasqual Valley, and Sorrento Mesa.

A Leader in Efforts to Reform City Hall