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The Carl DeMaio for Assembly campaign today announced the initiation of a comprehensive media campaign in pursuit of his candidacy for the California State Assembly, District 75 which will start with an aggressive TV/Cable buy to ensure DeMaio dominates the messaging in this race.
The initial TV/Cable buy totals $260,000 and lays the groundwork for expansion where and when needed as the campaign progresses. San Diego-based LMA Marketing & Advertising has been retained by DeMaio’s campaign to coordinate TV/Cable advertising.
When calculating frequency across platforms, the initial TV/Cable buy is expected to deliver more than 7.2 million impressions for DeMaio’s message to voters.
“This media buy will make a significant impact on the political landscape in this race because it is multi-platform and strategic,” says LMA Managing Partner Jeff Fisher.
Commenting on the early move to invest in TV/Cable advertising, DeMaio stated, "The voters in this district already know me and know that I’ll always fight to reform the corrupt and broken political system that has failed them repeatedly and ruined California – and this media buy will continue to reinforce that fact,” DeMaio said.
